Opening the Zen Culture of Onsen to Everyone! Helping Those That Have Tattoos Enter the Closed Off World of Onsens As Japan’s Culture Catches Up to the Modern World!

Funded 13.50%
  • Funded 135,000yen (About $1269) The target amount is $9400 This is an All or Nothing project. This project will be funded if the amount of money raised exceeds its target amount.
  • Backers 14 backers
  • Days left 0 days
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We want to help open up a variety of Japanese services to those that have tattoos! We wish to help by creating a spray that would be useful to cover up tattoos that would otherwise prevent patrons from using onsen establishments among other situations. Many are moving to try bring Japan in line with much of the modern world when it comes to tattoos, however it is a rather long process to do so, so in the meantime we wish to have this spray be one way for visitors and citizens in Japan to be able to experience this culture!
We hope that you can help us open this wonderful part of Japanese lifestyle to those that can’t participate right now!

Akio Nagayama
Akio Nagayama

2019.8.1

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We want to help open up a variety of Japanese services to those that have tattoos! We wish to help by creating a spray that would be useful to cover up tattoos that would otherwise prevent patrons from using onsen establishments among other situations. Many are moving to try bring Japan in line with much of the modern world when it comes to tattoos, however it is a rather long process to do so, so in the meantime we wish to have this spray be one way for visitors and citizens in Japan to be able to experience this culture!
We hope that you can help us open this wonderful part of Japanese lifestyle to those that can’t participate right now!

Akio Nagayama
Akio Nagayama

2019.8.1

NEW RETURN ADDED!
Thanks to a partnership with Candeo Hotel, we're offering 3 special single night tickets as returns!
You can enjoy your time in Japan at a top quality Hotel when you come!
What's more with a normal price starting at about 14,000 yen and going up to 19,000 Yen, this is an amazing chance to get a set!
"CANDEO Homepage


Project Extension Announcement
Unfortunately due to a system error concerning the payment side of the site, potential backers that haven't used the site before were not able to back projects. We're extremely sorry for this inconvenience.
We're extremely sorry for this inconvenience.
Due to this problem, and talking with Mr. Nagayama of Pahi, we will be extending the project an extra week in order to make sure all those that tried to back can do so.
Therefore the project will run until Thursday September 5th!
We thank you for your cooperation.
The Japankuru Funding Team



Check out the new video featuring Japankuru's Kelly, testing out the body concealer spray!


My name is Akio Nagayama and I’m the owner of Pahi.

We create a variety of goods that we hope are beneficial to those use them, starting from products concerning cars, and then moving onto toys, household electronics, robotics and so on.

This time we’ve looked at creating a product that would be beneficial to both visitors to Japan as well as the owners of onsens. This [Body Concealer] can be used when entering an onsen on those that have tattoos to hide them from plain site.

While not the perfect solution to the problem, trying to change a nation's perception and culture when it comes to tattoos will take a while.

This [Body Concealer] is the result of my connection to both Japan and the West. Being born in New Zealand, a country that also has a very predominate tattoo culture, I have seen how hard it can be for friends that come to Japan that wish to join in with this part of Japanese culture. By trying to solve problems like this, I want to help open up Japan to everyone around me.

The visitors that can't enjoy Japan to its fullest

Japan has a long traditional culture of Tattoos, with tattoos being seen beginning in around the 17th century, using a method called Tebori, or tattooing by hand in contrast to the machine method we see these days. However with the Yakuza crime syndicate appropriated this culture in the 19th Century and since then, the culture has shunned Tattoos, leading to a period up to the Occupation by America after WW2 where Tattoos were illegal.
Although this changed, in today’s society, people with Tattoos are shunned and pushed to the side affecting their ability to enter certain facilities and obtain jobs. One such part of Japanese society that shuns those with Tattoos, is the Onsen culture, with many establishments not allowing those with Tattoos.

Onsens and being turned away

For those of your that live in Japan or have been here before, you may have been to an onsen establishment before. A common site is some of the signs like below.



Establishments that allow for tattoos and so on are few and far between.

What’s more, 45.7% of people that come to Japan, wish to experience onsen when they visit again. To those that wish to enter while having a tattoo it is hard to find places that accept them. For me, it’s a great shame that a fundamental part of Japanese culture is closed off to those that visit for something that can be such a visually stunning piece of art on their bodies. For some, tattoos are used to cover up birthmarks or scars, so this is extra hard on these visitors, and frankly unacceptable.

Sporting Events coming to Japan

With the Rugby World Cup coming to Japan this year in September and the 2020 Tokyo Olympics also happening, Japan is set to see a large influx of foreign visitors.
Looking at just the amount of rugby players that have tattoos, it would be obvious that something would need to be done to help with accommodating them. Many professional sportsmen and women have tattoos, with reasons such as keeping their spirits up when travelling abroad away from family, or for making a permanent mark of their life's motto, or in the cases of people from New Zealand or other Polynesian Islands such as Samoa, Tribal Tattoos are extremely common.

Photo taken during the AirAsia Hong Kong Beach 5s in Repulse Bay, Hong Kong by "istolethetv"

With this year being the year of Rugby we expect players as well as fans of these Polynesian Islands to be coming in droves, all carrying an assortment of tattoos. As our guests we should try our best to accommodate these fans. While it is near impossible to change centuries of cultural opposition to tattoos in a few months, we hope to help by creating a type of bridge to making this possible! Without being able to cause a sudden change in discriminatory policies, the fastest and easiest way is to help those that do have tattoos cover up with a non-permanent solution!


The Main Features of the Concealer!

The [Body Concealer] that we have created has 3 main features to it.

・Able to be used as simply as makeup that is spray on
・Four colours to choose from that will suit your skin tone.
・Highly waterproof, and will last for up to a week with constant cover.

※This concealer can be used for not just tattoos but also for those that have bruises or scars that they wish to cover.

The use of this product is extremely simple. Just choose a spray that matches your skin tone, and apply over the selected area. After it has dried, you can apply baby powder to help blend it even more.



①Ease of Use

Even without going to a Beauty Salon, this product can be used to cover an area! Also with a lasting ability to stay for up to a week, you don’t have to worry about continuous reapplication. For those that wish to remove it, a simple ethanol sterilizer can be used!

②Beautiful Application

Due to being a spray, it is to get an even coverage and hard to create creases and so on. Also as you can choose the perfect spray to get the right tone for your skin, it will look natural compared to the rest of your body. Finally it is completely safe to use and won't cause irritation to the skin

③Highly Waterproof

After drying completely, even if you try to scrape it, it’s extremely hard to remove! This means it won’t make marks on the your clothes! As well as this, even if you sweat a lot, or are in a body of water, it won’t come off meaning you can enjoy yourself to your heart’s content!


Who this product might suit and what types of situations it could be used in

Those that have tattoos, those that have marks they wish to hide, those that wish to hide scars. etc might wish to use this spray.
※Not to be used on the face, on the genitals or on open wounds.

・Onsen
・Pool
・Seaside resorts
・Gyms
・Wedding Ceremonies
・Formal Occasions
etc…

If this type of spray was used at a salon, the price for covering a size of a postcard would cost around 5,000 Yen -10,000 Yen and for a full covering of the back it would cost around 20,000 Yen to 40,000 Yen! With this product you can make a large amount of savings as well as have enough concealer to use for up to two times covering!

Four colours to choose from

There are four different tones to choose from when selecting the Body Concealer! This following chart should help you to decide which tone is best for you!


What about other methods?

There are of course different methods of covering tattoos.
For example, some people try to use stickers to cover the area, but they look unnatural as well as not faring well in water! Many establishments also look down on this method and won’t allow for people to cover it via these stickers.
Another product that we created was an airbrush version of the Body Concealer that was more focused on Beauty Salons and so on, and is quite hard for an individual to use.
But as more visitors come to Japan, we wanted to find a way to help open up the Onsen culture to them!

According to 2018 Dalia Research, the largest amount of people with tattoos aged 14-65 can be found in Italy at 48%! After that people from Sweden (47%), America(46%) and Australia(43%) are quite high in the rankings. For many, tattoos are a form of expression and fashion. This is compared to the population in Japan that have tattoos, which sits at just about 2.5%. It’s not hard to see why Japanese culture shies away from tattoos.


※Reference: Dalia Research

It is easy to say that with about half the population of America and Australasia having tattoos, it is not seen as a taboo, even more, a new trend of those getting tattoos has surfaced in Europe.

In London, a large event is held - [LONDON TATTOO CONVENTION] which celebrates the culture of tattoos.

Finally with stars such as former football player David Beckham or movie star Angelina Jolie sporting tattoos, it can be said that tattoos are seen as being as natural as piercings and so on.



The money that is raised via this project will be used to help produce the Body Concealer on a larger scale, as well as promotion of the product. As well as this it will be used to help develop the product even further!

Basic Information

♦Name of Product:Body Concealer
♦Price at Retail when launched: 4000 Yen
♦Included:One can of spray of your chosen colour, baby powder, Instruction manual
※One can of spray contains enough to cover about two sides of A4 paper. (The ability to cover a tattoo depends on the deepness of the colour of the tattoo)

Unfortunately due to being a spray, we aren't able to send the product overseas. Therefore if you live outside of Japan, we can't offer you the Body Concealer.

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  1. <?php echo esc_attr( $alt ); ?>

    小野川 勝太

    Love you guys!!!

    Reply
    1. Akio Nagayama

      Akio Nagayama

      Really appreciate your support.
      Thanks!!

      Reply
  2. <?php echo esc_attr( $alt ); ?>

    Takahiro Uetake

    応援してるよ。頑張れよ〜👍

    Reply
    1. Akio Nagayama

      Akio Nagayama

      ありがとうございます!
      ご支援感謝です。

      Reply
  3. <?php echo esc_attr( $alt ); ?>

    Hideaki Cho

    頑張って!

    Reply
    1. Akio Nagayama

      Akio Nagayama

      はい!ありがとうございます!
      より良い商品を世に提供できるように頑張らせて頂きます。

      Reply
  4. Makoto

    アキオくん ファイト!

    Reply
    1. Akio Nagayama

      Akio Nagayama

      ありがとうございます!
      ご支援いただき感謝致します✨

      Reply
  5. <?php echo esc_attr( $alt ); ?>

    Andy Kin

    I support this project!!!

    Reply
    1. Akio Nagayama

      Akio Nagayama

      really appreciate your support!

      Reply
  6. <?php echo esc_attr( $alt ); ?>

    武田 文夫

    長山社長、頑張れ!

    Reply
    1. Akio Nagayama

      Akio Nagayama

      ありがとうございます!
      応援いただき感謝です。

      Reply

This is an All or Nothing project. This project will be funded if the amount of money raised exceeds its target amount.

Back for free(Share Project)

Akio Nagayama
Akio Nagayama

Born in New Zealand, and raised in a predominantly foreign environment leading to the majority of friends being foreign, he became determined to solving problems that foreigners have while in Japan.
One of the biggest problems he saw was that Japan’s culture of onsen is shut off from those that come from the West and have tattoos. With this he looked at ways to help accommodate the travellers, as changing the current culture will take time. By doing so he looked at ways that could be useful from both sides, both travellers and onsen users.
He is looking at other ways he can help bridge the gap between Japanese people and culture and foreign visitors.

Select a return to support!

This is an All or Nothing project. This project will be funded if the amount of money raised exceeds its target amount.

Akio Supporters Plan! 2000yen

(About $18.8)

4 supporters are backing / Stock: no limit

For my friends and family that don't need anything in return, but want to help make this project a success, if you back this return, I'll send you a thank you email and will also thank you personally if we meet up!

<What this return contains:>

・Thanks Mail

Tester Set! (Limited to Japan Only!) 3000yen

(About $28.2)

2 supporters are backing / Stock: no limit

<What this return contains:>

Limited to Japan Only!
・1 can of Body Concealer
※Choose 1 colour from the selection of 4! Please write this in the remarks section when backing the project!

Set of 3 Body Concealers! (Limited to Japan Only!) 8000yen

(About $75.2)

2 supporters are backing / Stock: no limit

<What this return contains:>

Limited to Japan Only!
・Body Concealer (3 Cans)
※Please let us know the colours that you wish to have from the four colours available via the remarks section! You can choose up to three different coloured sprays.

Pack of 5 Body Concealers! (Limited to Japan Only!) 12000yen

(About $112.8)

4 supporters are backing / Stock: no limit

<What this return contains:>

Limited to Japan Only!
・Body Concealer (5 Cans)
※Please let us know the colours that you wish to have from the four colours available via the remarks section! You can choose up to five different coloured sprays.

Onsen Establishment Pack (Limited to Japan Only!) 45000yen

(About $423)

1 supporters are backing / Stock: no limit

For establishments that want to be a bit more accommodating and help visitors enjoy themselves!

<What this return contains:>

Limited to Japan Only!
・Body Concealer (20 Cans)
※We'll send you five cans of each colour of the spray!

Pack of 50 Body Concealer! (Limited to Japan Only!) 100000yen

(About $940)

0 supporters are backing / Stock: no limit

<What this return contains:>

Limited to Japan Only!
・Body Concealer (50 cans)
※We'll send you 12 cans of each colour of the spray with an extra one for both 001 and 002 as these will be the most used!

Rights to sell the Body Concealer spray we send! (Limited to Japan Only!) [Limited to 5 backers!] 200000yen

(About $1880)

0 supporters are backing / Only 5 left

<What this return contains:>

Limited to Japan Only!
・Body Concealer (50 Cans) 
※We'll send you 12 cans of each colour of the spray with an extra one for both 001 and 002 as these will be the most used!
・Rights to sell product

【Limited to 3 Backers!】1 Night Free Stay at any Candeo Hotel! 12000yen

(About $112.8)

1 supporters are backing / Only 2 left

For this special return, we've teamed up with Candeo Hotel to offer a special night stay for two, at any Candeo Hotel in Japan! You're free to book even just the day before your holiday!

<What this return contains:>

・One night stay at any Candeo Hotel in a double room! (Normal price at 14,000 Yen to 19,000Yen!

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