Hello, I'm Yuya Fujita and I coordinate with the Shirakawa- Go Tourist Association, and my own company Tabi Job.
The Shirakawago Light up event is an event that has been running for over 30 years! This year, Shirakawago has decided to do something a little different to previous light up events! We’ve decided to create a guidebook to help with a few problems that many people come across while attending the event!! One of the big problems is that during the event, many of the shops change opening times and some aren’t open, some areas are off limits and some become open and so on. Because it’s different each year, we felt that a guidebook would be the best way to help people enjoy their time here. By answering some of these questions we hope to make your visit to Shirakawa-Go, be it your first or fifth, the best visit you’ve ever had!

Another great part of this is that we also want to make it a great commemorative item! By having your name put in the back of the book if you back the project, we hope that this guidebook will help you have an experience you will never forget!

The current design we are thinking of is the following and we plan to match everything to fit perfectly with the map that will be given out! We hope to make this the easiest to follow guidebook ever!

We’re trying to design it so it fits in with the map that we will be handing out to those that come to the event! In previous years we’ve given out a rather confusing map, which honestly wasn’t very appealing. This time though we’ve come up with a new more eye pleasing map that hopefully everyone will love! We plan to put this inside the guidebook as the first two pages so that you will always have it with you! By doing so you should be able to keep it for a long time! As a final point, due to the low temperatures we experience here in Shirakawago during the event, it can hard to stop and think about where to go, With this guidebook, it will hopefully make it much more easier to decide on what you want to do next!
Shirakawa-Go is a beautiful village in Gifu Prefecture that was designated as a World Heritage site in 1995. It’s incredibly difficult to convey how amazing this area is, and how much effort is put into maintaining the fascinating Gashozukuri Minka (Thatched roof house). Today these buildings bring 1000s of people each day to Shirakawa-Go. But with this huge amount of people problems arise.
The Shirakawa-go Light-Up Event is an event that is held every winter. Back in early days of the Light-Up event barely anyone came, about 100-200 people! Now with the help of both the World Heritage status as well as the early help of mass media, it’s a massive hit, with close to 10,000 people coming EACH DAY of the event! With this many people, long queues form and in the coldness of winter it can be uncomfortable. The Tourist Association has from this year had to start a reservation process (more information can be found here) to help deal with the amount of people! Because of this, hopefully we can limit the number of people to a manageable amount and make it more enjoyable for everyone. The main return for this project will be the guidebook itself! We want to put as much as we can in to making the perfect guidebook for everyone, so to accommodate for this, we’ll be making this guidebook available in 3 different languages! We also wanted to make it something that will help you remember your time here!

When it comes to the plans itself, the cheapest version will be the 1000 yen plan which contains:

o 1 Shirakawa-Go guidebook ready for collection when you come visit us.
o Data of the guidebook in PDF form for use on phones.
o Name put in the guidebook itself!

The 2000 yen plan and 3000 yen plan has the extra bonus of getting the chance to rent special traditional hat! Perfect for blending in with the local scenery and also makes great pictures for social media!

o 1 or 2 Traditional Hat rental ticket.
o 1 Shirakawa-Go guidebook ready for collection when you come visit us.
o Data of the guidebook in PDF form for use on phones.
o Name put in the guidebook itself!
Our last plan is the 5000 yen plan. This plan has an special extra addon! You can rent for the day a whole traditional snow protection outfit! Go back in time and try out the special Japanese garment that many early Japanese people used for the day! These are limited to 3 on each day of the light up event, so back these returns quickly or you may lose out!

o 1 Traditional Hat and Traditional Garment rental ticket.
o 1 Shirakawa-Go guidebook ready for collection when you come visit us.
o Data of the guidebook in PDF form for use on phones.
o Name put in the guidebook itself!



The main cost that will the translation costs as well as the printing cost. In order to give out a guidebook that is of the highest standards, we need to be particular about how the translations are handled as well as the quality of guidebook itself. We don’t want any of the backers that help create this project to be disappointed in the final product!

Each book will be a 16 page B5 sized booklet made out of 110gsm gloss paper with all the pages being in full colour.


From October 10th, you will be able to purchase tickets for the observation deck as well as parking space for the day! This is one of the only ways that you can participate this year! This is due to the amount of tourism that the area gets! These tickets are first come first serve so make sure you book quickly! For more information and links to the tickets go to Gassho-Travel .


I entered a trading company straight after graduating. I was able to travel and was fortunate enough to be able to spend some time living in China. But after returning to Japan, I realized that people were living in the now. When it came to local areas, there was a feeling that because they couldn’t immediately see anything to do, there was no point in going. From there I felt that I should try to do something to bridge this gap and so I left my job and created my own company! After visiting many different places, I came across Shirakawa-Go and after volunteering for the first time at the Autumn Doburoku Festival, I felt immediately attached. After consulting with the tourist associations, I decided on focusing my work in that area.


Tabi Job is a company that looks to bring in tourists to Gifu and create an enjoyable local experience! We look to bring foreigners in and have them find places that they may not think of participating in! Through this, I set about helping Shirakawa-Go becoming even more attractive to foreigners, as well as help dealing with the lack of information available. I want to make this project a success, and hopefully if we can, after this project is successful, maybe look at making a longer guidebook focused on the other seasons!

I hope that you can all help us reach our goal! Thank you so much for your time!